Pay-Per-Click Advertising
Thursday, December 27th, 2007Pay-Per-Click advertising now accounts for 40% of national advertising spend. Yep, for every $0.60 spent advertising elsewhere on any other medium by any company, $0.40 is being spent online through Pay-Per-Click. No prizes for figuring that this is big business.
But is it really value for money, and how can you maximize efficiency if […]
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